About Wilson Levy

Wilson Levy is a deliberately lean, senior-only practice. You work directly with a senior BD and AI adoption adviser who uses AI and practical playbooks to amplify your existing BD and marketing team – not replace them. Elite firms are building this capability in-house through newly created senior AI and BD roles. Wilson Levy provides the fractional equivalent – big-firm BD and AI enablement capability without big-firm overhead.

The focus is straightforward: AI-enabled revenue growth in real client work. Wilson Levy supports law firms through three connected layers: fractional BD and AI enablement on retainer, which strengthens BD strategy, sharpens client messaging, improves pursuit quality and embeds AI into day-to-day revenue activity; practical workshops that help BD and marketing teams apply AI immediately across pitches, targeting, thought leadership and partner support; and Catching Up, a practical AI confidence series – books, workshops and the AI Clarity Call – available to individuals independently of a firm engagement.

The work is grounded in the commercial realities of partnership firms: client relationships, fee growth, positioning and internal decision-making. Wilson Levy works with equity and senior partners, managing partners and ExCom members, BD and marketing leaders and their teams, and senior professionals across strategy, innovation and growth. Some firms begin with a confidential partner conversation. Others start with a workshop to create visible momentum inside BD and marketing teams.

The practice is led by Odette Hutchinson, a senior BD and marketing leader with experience across Herbert Smith Freehills, Accenture and EY. At HSF, she built and deployed an AI assistant in Microsoft Copilot Studio that drew on a library of 200+ precedents to help produce tailored proposals, pitches and client presentations – lifting her own output by 40% as a centralised BD resource supporting teams across multiple jurisdictions. Odette is also a Board Fellow at Age UK Wandsworth, informing Wilson Levy's work with charities and mission-driven organisations. Engagements are intentionally limited, ensuring support stays senior, direct and commercially focused.